This just in from the University of Minnesota, Twin Cities Campus:

Minnesota Athletic Director, Mark Coyle has announced that the University has sold the rights to the Minnesota Rouser to Minnesota Mining and Manufacturing for the next 12 years to the tune of $750,000.
“I’m really excited about this, and obviously I have enhanced the marching band by bringing in 3M, an iconic corporation in Minnesota. Nothing says Minnesota like the Rouser and Post-It-Notes”, Coyle stated in the press release.

Mr Coyle goes on to say, “You’ll hardly notice the difference, since the old rouser will still be a part of the new & improved version. It seems really ‘catchy’ and I think people will enjoy the addition: M-M-M-I-N-N-E-S-O-T-A!”