The new billboard along the Richardson Highway, here in Fairbanks, grabbed my attention immediately, when I drove by it.
For most places in the U.S. that would not be the case, but in Alaska, billboards are illegal. In fact, my immediate, internal response when I first saw it was: “Well, that’s illegal.”
We do not have billboards in Alaska; we’d rather look at the scenery and wildlife. So Alaskans passed the Prohibition of Billboards Initiative in 1988, and reaffirmed it again in the late 1990’s. Alaskans were overwhelmingly in favor of the ban, with 72.38% of the voters agreeing that we did not want to see billboards along our highways. I can’t even fathom how bad it would be between here and Denali Park. There would be no glitter in Glitter Gulch.
My guess is that CK knew all about the ban from the get-go, and that the additional media coverage, at least locally, has done as much for the brand as the actual billboard. I don’t think Carhartts is worried about market share in Fairbanks.
Although, I am firmly in favor of the billboard ban, I was thrilled to see local native, and Fairbanks resident Quannah Chasinghorse Potts, become a part of the recent Calvin Kline CK One campaign: There’s not just one race here in America. A sincere congrats to her.
As for the billboard, the owners have 30 days to take it down, or the State DOT will do it for them, and no doubt charge for the effort. I think CK should respect Alaska voters and take the billboard down, then come up with a new way to advertise the campaign, with Ms Potts, and place the advert elsewhere and in another form. I’m sure they can get creative; no doubt they make enough to travel outside of the rectangle.
Just don’t block the view of the moose.