Alaska Airlines has announced the end of an era. Their 737 with the king salmon painted on its fuselage will be repainted. Dubbed the Salmon-thirty-Salmon by an admiring public (mainly Alaskans), the repaint is facing a recall effort on change.org, but it seems the lure has been cast.

The paint job made its debut in 2005, and the plane has been a favorite up here ever since. That first painting of the 129 foot long king salmon was paid for by the Alaska Seafood Marketing Institute, but subsequent repaints have been done by Alaska Air itself, as it continued to help promote wild, Alaskan seafood.

A spokesman for the airline stated that “a wonderful new design will be introduced in the coming months”. Alaskans seem skeptical however, thus the change.org petition.

Salmon-thirty-Salmon’s final flight will be April 17, when it flies the Southeast Alaska “milk-run”: Seattle to Anchorage, with stops in Ketchikan, Petersburg, Wrangell and Juneau.